La Femme Mira

2024

I designed this series for the La Femme Mira salon as a creative exercise in brand identity in cosmetics and skincare. The goal was a luxurious, timeless and minimalist design that exudes beauty and authenticity. I chose a beige color palette for a soft, natural feel and created a hand-drawn logo of a woman in profile – a symbol of feminine beauty. The body text uses Minion Variable Concept Bold for its sophisticated readability, while the logo is in Baskerville, an elegant serif font that conveys exclusivity and craftsmanship.

Branding